Crushing It in 2023: Top Sales Managers Share Their Insights

The year ahead is full of unique challenges for radio sales executives. Selling against pure-play digital platforms with detailed, reliable data and attribution has become more difficult. Traditional revenue models are in jeopardy, so broadcasters need to increase their focus on local direct and developmental business — and quickly — to protect margins and inventory yield.

TopLine by Futuri has gathered a group of high-performing sales managers from across the country, and in this 30-minute webinar, moderated by Futuri SVP, Sales and Marketing Bob Willoughby, you'll get their insights into how they plan to overcome this year's challenges and ideas for how you can kick-start your revenue growth.

You’ll learn:

• Why effective growth strategy is mitigating risk — and how these leaders are doing just that.
• How to reduce reliance on transactional business.
• Ways to capitalize on the growth of digital revenue.