WEBINAR

Hire an AI to Win Back Ad Share for Your Station 

Don’t Let Your Radio or TV Revenue Get Left Behind

Your Presenters:
- Mary Rogers, SVP Sales, Futuri
- Kathy Eagle, President, TopLine, Futuri

Save Your Spot!

AI is now shaping your clients’ media plans. The catch: when those tools can’t “see” TV and radio, budgets shift to digital, and broadcast gets cut. “Futuri’s Forensic Analysis on Radio and TV Revenue Loss in 2025” study shows how often that happens and why it matters for your revenue number.


Join Futuri’s Mary Rogers and Kathy Eagle for a fast, practical session built for sales leaders. 

You’ll hear quick wins and real stories from top-performing teams who are getting broadcast advertising back into the plan and growing share. We’ll also show how sales leaders are equipping their sellers with on‑demand research and ready‑to‑use pitch assets, so their teams spend less time hunting for data and more time winning revenue.

What You’ll Learn:

✔️ Where AI-driven Marketing Mix Models miss broadcast and how to keep TV & radio in 2026 plans.
✔️  How top-performing stations are using AI to their advantage to close bigger deals and shorten the sales cycle, without adding headcount.
✔️  How to equip your team with the strategies and resources to build compelling ROI narratives that get your station back into the conversation.

This Webinar is Built For:

  • Directors of Sales
  • Sales Managers
  • Revenue Leaders
  • VP of Sales
Whether your goal is protecting revenue, winning bigger allocations, or leading your team with confidence, this is your playbook for keeping broadcast in the plan, and winning the budgets of 2025.

Meet the Presenters

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Mary Rogers
SVP Sales, Futuri

Mary Rogers is a respected leader in sales and digital multi-platform strategies. With 20+ years of experience, Mary has led successful sales teams at Cox Media Group and Audacy. Now, as SVP of Sales at Futuri Media, she helps drive innovation in broadcast radio, TV, and digital publishing.

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Kathy Eagle
President, TopLine, Futuri

Kathy Eagle is recognized as an innovative leader with nearly 30 years of broadcast sales leadership, including two decades with Cox Media Group. As the President of TopLine for Futuri, Kathy is the visionary for a technology that is shaping the success of broadcast media sales professionals.

 

Hire an AI to get broadcast back into the plan, and secure your team’s revenue.