WEBINAR | October 30th @ 12:30pm ET
Broadcast in the Age of AI:
Insights, Risks, and New Revenue Strategies
Your Presenters:
- Daniel Anstandig, CEO and Co-Founder, Futuri
- Tracy Gilliam, CGO, Futuri
Save Your Spot!
In 2025, broadcast operators worldwide experienced sharp declines in ad spend across nearly every category, driven by the rapid adoption of AI-powered marketing mix models and large language models.
Futuri, a trusted technology partner to more than 7,000 media companies in 22 countries, has conducted extensive research with agencies, buyers, planners, and brand leaders to uncover the forces reshaping ad investment and the implications for broadcast.
In this session, Daniel Anstandig, CEO, and Tracy Gilliam, CGO, at Futuri, will share our latest LLM Study and provide a candid look at how AI is systematically deleting radio and TV from ad budgets and, more importantly, the practical strategies broadcasters can use right now to respond. Yes, this is a wake-up call. And it’s also a solutions-focused session for executives that will explore what leading broadcasters are already doing to adapt, and the technologies and approaches that can help the industry reclaim its rightful share of ad revenue.
You'll learn:
- How Advertisers and Agencies are Using LLMs to Determine Spend and Channel Mix
- How to Use Attribution and Case Studies that Drive Results
- How LLMs Make Recommendations
- How to ‘Show Up’ in AI Results when Advertisers Ask for Recommendations
Who should attend:
- C-Suite (CEO, CRO, CMO)
- GMs / Market Leaders
- Sales Directors / RevOps
- Agency / Partner Leaders
Meet Your Presenters
Daniel Anstandig
CEO and Co-Founder, Futuri
Future-minded and passionate about technology’s convergence with media, Daniel Anstandig launched Futuri after success in the media and technology industries as a young entrepreneur and advisor to some of the world’s top media brands.
As Founder and CEO of Futuri, he leads the company’s mission to help media brands grow audiences and revenue with AI-powered solutions. Serving over 7,000 media brands in 22 countries, Futuri has earned nine spots on the Inc. 5000 list of America’s Fastest-Growing Companies.
Daniel holds 20+ patents in audio, AI, and broadcast tech. In 2021, he co-founded SparkTrade.io, democratizing algorithmic trading insights for thousands of investors. He’s also a partner at 3D MediaVentures and co-founder of HappiSeek, an AI-driven hypnotherapy platform for mental wellness.
His advisory work spans The Wall Street Journal, CBS News, iHeartMedia, and The White House Commission on Remembrance. He serves on the boards of BoxCast and Teaching Place. Outside of tech, Daniel is a passionate songwriter and producer behind Rhythm&Truth, creating music that fuses soul, jazz, and funk.
Tracy Gilliam
Chief Growth Officer, Futuri
Tracy Gilliam is one of the founding members of Futuri and today proudly serves on the company’s executive leadership team.
A journalist by trade, Tracy’s 25 years in the media industry includes broadcast journalist for multiple news outlets including KMOX in St. Louis.
At the age of 29, she was named Market Manager for Clear Channel in Omaha, went on to serve as General Sales Manager for CBS in Los Angeles, and ultimately moved to Washington, D.C. where she founded TopLine Matters – a media research firm to help broadcast sales departments grow revenue.
After operating for more than five years, her company was acquired by Futuri in 2015, and her product, now called TopLine, is one of the technology firm’s fastest-growing products.