WEBINAR | October 30th @ 12:30pm ET
Broadcast in the Age of AI:
Insights, Risks, and New Revenue Strategies
Your Presenters:
- Daniel Anstandig, CEO and Co-Founder, Futuri
- Tracy Gilliam, CGO, Futuri
Save Your Spot!
LLMs under-credit broadcast because results aren’t machine-readable. In 30 minutes, see how to turn raw campaign data into verified proof that models (and buyers) actually use, so TV & radio stay in the plan.
In this session, Daniel Anstandig, CEO, and Tracy Gilliam, CGO at Futuri, will unpack our latest LLM Study and why broadcast gets under-credited when results aren’t machine-readable. They’ll show how to convert raw campaign data into verified, machine-readable proof, push those results into model ecosystems, and install a verification ladder your teams can adopt in weeks—not quarters. You’ll see real examples, quick wins, and a repeatable proof flywheel that lifts LLM recommendations so TV & radio stay in the plan and budgets follow.
What you'll learn:
- Standardize proof: Turn CSVs and recaps into on-brand, machine-readable case studies models can rank.
- Verification ladder: The governance + proof steps that lift LLM recommendations for broadcast—in weeks, not quarters.
- Agent workflows: Auto-generate reviews, case studies, awards entries, and proof packs your sellers can use on the next call.
- Push into LLM ecosystems: Practical ways to ensure “What works for QSR in local markets?” returns broadcast in the top 3 options, not page two.
AI rewards what’s machine-readable. Most broadcast outcomes live in PDFs, decks, and anecdotal case studies—not in structured, verifiable data pipes. Result: radio/TV get under-credited in AI answers and planning tools, and digital wins by default.
This briefing shows how to fix that fast:
- Push results into the models: Use agents to convert raw campaign data → machine-readable case studies and distribute them to LLMs (via RSL).
- Category-level evidence > anecdotes: Annual effectiveness + ongoing benchmarking give C-suites confidence and sales teams ammo.
- A virtuous cycle: Verified results → more LLM visibility → more inbound demand → more verified results.
Who should attend:
- C-Suite (CEO, CRO, CMO): Prove channel efficacy, protect share, reinforce pricing power in AI-assisted planning.
- GMs / Market Leaders: Operationalize reviews + verification; localize evidence by vertical/audience; run the proof flywheel across markets.
- Sales Directors / RevOps: Stop one-offs; install a pipeline of reusable, verified proof packs; shorten cycle time.
- Agency / Partner Leaders: Get credited—in models and in market—when broadcast drives outcomes.
Meet Your Presenters
Daniel Anstandig
CEO and Co-Founder, Futuri
Future-minded and passionate about technology’s convergence with media, Daniel Anstandig launched Futuri after success in the media and technology industries as a young entrepreneur and advisor to some of the world’s top media brands.
As Founder and CEO of Futuri, he leads the company’s mission to help media brands grow audiences and revenue with AI-powered solutions. Serving over 7,000 media brands in 22 countries, Futuri has earned nine spots on the Inc. 5000 list of America’s Fastest-Growing Companies.
Daniel holds 20+ patents in audio, AI, and broadcast tech. In 2021, he co-founded SparkTrade.io, democratizing algorithmic trading insights for thousands of investors. He’s also a partner at 3D MediaVentures and co-founder of HappiSeek, an AI-driven hypnotherapy platform for mental wellness.
His advisory work spans The Wall Street Journal, CBS News, iHeartMedia, and The White House Commission on Remembrance. He serves on the boards of BoxCast and Teaching Place. Outside of tech, Daniel is a passionate songwriter and producer behind Rhythm&Truth, creating music that fuses soul, jazz, and funk.
Tracy Gilliam
Chief Growth Officer, Futuri
Tracy Gilliam is one of the founding members of Futuri and today proudly serves on the company’s executive leadership team.
A journalist by trade, Tracy’s 25 years in the media industry includes broadcast journalist for multiple news outlets including KMOX in St. Louis.
At the age of 29, she was named Market Manager for Clear Channel in Omaha, went on to serve as General Sales Manager for CBS in Los Angeles, and ultimately moved to Washington, D.C. where she founded TopLine Matters – a media research firm to help broadcast sales departments grow revenue.
After operating for more than five years, her company was acquired by Futuri in 2015, and her product, now called TopLine, is one of the technology firm’s fastest-growing products.