Futuri_logo
MarketersTrust logo - white

Broadcast Revenue Is Vanishing.
We Discovered Why.

LLMs are writing broadcast out of the media plans.

MarketersTrust grows ad revenue by training LLMs with machine‑readable proof that buyers trust.

Learn More
Chart Trending Downward

AI-Driven Planning Tools Are Shifting Budgets Away from Broadcast

In 2025, AI‑driven planning tools began reallocating budgets away from broadcast.

This isn't a temporary trend; it's a fundamental threat to broadcast revenue. When AI-driven models don't know about you or your success in marketing services, they can't value your platform. The result is a quiet, systemic exclusion from ad budgets.

We conducted an extensive study analyzing over 20,000 unique, AI-generated media plans to show exactly what would happen if we as an industry do nothing.
 

The alarming results:

  • Broadcast is Ignored: AI models consistently ignore the reach and relevance of broadcast, favoring digital, YouTube, and programmatic ads.
  • TV is Minimized: Broadcast TV received an average of just ~7% of recommended spend, while CTV/OTT received 18%.
  • Radio is Deleted: Some of the largest AI models, like Claude and Gemini, excluded radio in 100% of their plans.

If we do nothing, we risk a 50% decline in industry revenue within 24 months.

Learn More

About Futuri

Futuri has a vested interest in driving successful revenue growth of broadcast media. We work with 7,000 media brands in 22 countries. We've worked with broadcasters and marketing services companies for 16 years to grow their audience, engagement, and revenue growth. Futuri is proud to be trusted by the world's largest broadcast media organizations.

Futuri_logo
MarketersTrust Images

Ad Buyers Have Already Adopted AI

AI is driving campaign recommendations:

  • 65% currently use ChatGPT in planning workflows
  • 61.4% of marketers now prioritize AI-driven media mix modeling
  • 91% of US advertising agencies are actively using or exploring generative AI
  • Over 1 million advertisers use AI-powered platforms like Google's Performance Max
The result? When marketers' software asks ChatGPT and other LLMs where to spend, broadcast consistently gets deleted from recommendations.

What It Takes to Show Up in AI Recommendations

✓ Attribution that proves outcomes

✓ Case studies formatted for LLMs

✓ Pipelines that feed the models

✓ A sales process built on proof

Secure Your Spot Now!

Learn More
CHUY in the wild

Solving the Attribution Problem

In addition to our AI agents, we provide the hardware to track one of the most critical metrics for your clients: real-world foot traffic at retail locations.
 
Our "CHUY" devices make attribution tangible and tie physical location traffic into your MarketersTrust results for a comprehensive and accurate picture of your campaign's impact.


They are inexpensive and include:

  • Research quality datasets
  • Transparent signage for GDPR compliance
  • An easy way to track unique visitors to a physical location
  • A live real-time dashboard
CHUY
CHUY Dashboard

The Solutions: MarketersTrust

Agentic AI that turns your campaigns into machine‑readable proof and puts broadcast back in the plan.

We've developed an agentic AI system to help you:

  1. Activate: Your team runs ad campaigns just as they are today.
  2. Prove: Our agentic AI captures attribution and auto-builds campaign recaps and case studies that are LLM-friendly based on in-store and web traffic.
  3. Renew: This verifiable proof leads to faster renewals and higher share.

MarketersTrust provides thousands of campaign recaps for each brand at a nominal cost. You cannot possibly hire enough humans to fight this battle at scale. If we don't feed the systems structured proof, broadcast will lose by default. Futuri is here to help.

Learn More
MarketersTrust Case Study Example

MarketersTrust Turns Campaign Data into ROI Success Stories.

  • Optimized for LLM Visibility: We structure your proof so AI models can find it, index it, and learn from it.
  • Distribution Pipelines: We distribute this proof to dedicated platforms where advertisers and AI models go for ROI.
  • Scales Where Humans Can't: Your team is already at capacity. Our agents do the work for you, scaling your proof and growing your business.

It's Time to Use Data to Drive Revenue.

Futuri has already piloted our MarketersTrust program with a select group of forward-thinking broadcasters and marketing services companies.

Complete the form below to secure your spot in the next cohort!