---
title: Futuri's AI in Media Study | A Study on Audience Perceptions of Expectations
description: Discover how audiences perceive AI-generated audio and video in media, and learn how to integrate AI into your broadcast brand effectively. Access the study for valuable insights.
image: https://content.futurimedia.com/hubfs/Futuri-Logo-16x9.png
---

# Futuri's AI in Media Study

### Submit the Form to Access the Study

####  Can audiences tell the difference between AI-generated audio and video for news and entertainment?

####  Do audiences care how broadcast brands use AI, and how much transparency do they expect?

####   Access the study to learn ways you can appropriately implement AI into your broadcast brand today that align with audience preferences and expectations.

####  BONUS: Gain access to our free resource center to guide your media brand's AI integration

![Futuri_TopLine_FINAL_BLACK](https://content.futurimedia.com/hs-fs/hubfs/Futuri_TopLine_FINAL_BLACK.png?width=200&height=51&name=Futuri_TopLine_FINAL_BLACK.png "Futuri_TopLine_FINAL_BLACK")

Sales Intelligence

![Futuri_AudioAI_FINAL_BLACK](https://content.futurimedia.com/hs-fs/hubfs/Futuri_AudioAI_FINAL_BLACK.png?width=200&height=67&name=Futuri_AudioAI_FINAL_BLACK.png "Futuri_AudioAI_FINAL_BLACK")

AI Content System

![TopicPulse_FinalLogo_Black-1](https://content.futurimedia.com/hs-fs/hubfs/TopicPulse_FinalLogo_Black-1.png?width=200&height=73&name=TopicPulse_FinalLogo_Black-1.png "TopicPulse_FinalLogo_Black-1")

AI Content Curation

![Futuri_SpotOn_FINAL_BLACK](https://content.futurimedia.com/hs-fs/hubfs/Futuri_SpotOn_FINAL_BLACK.png?width=200&height=53&name=Futuri_SpotOn_FINAL_BLACK.png "Futuri_SpotOn_FINAL_BLACK")

AI Spec Spots

![Futuri_Post_FINAL_BLACK-1](https://content.futurimedia.com/hs-fs/hubfs/Futuri_Post_FINAL_BLACK-1.png?width=200&height=56&name=Futuri_Post_FINAL_BLACK-1.png "Futuri_Post_FINAL_BLACK-1")

Broadcast to Podcast

![FuturiMobile_FinalLogo_Black](https://content.futurimedia.com/hs-fs/hubfs/FuturiMobile_FinalLogo_Black.png?width=200&height=44&name=FuturiMobile_FinalLogo_Black.png "FuturiMobile_FinalLogo_Black")

Next-Gen Connectivity

[ Access the Study ](https://content.futurimedia.com/nab2024#hs_cos_wrapper_dnd_area-module-5)

![](https://px.ads.linkedin.com/collect/?pid=4131164&fmt=gif)