Research shows that today's consumer uses the term "radio" interchangeably with many non-broadcast audio sources. That means that it's crucial for your best broadcast content to be easily accessible as content from those other sources, and on your listeners' terms.
Growing Audience with On-Demand Broadcast Audio, a new study from Futuri and Nielsen, examines the current state of On-Demand Broadcast Audio, also known as time-shifted audio — like who's listening, where they're listening, and how they're listening. It uncovers opportunities for broadcast brands to grow audience and revenue with a smart time-shifting strategy.
Simply fill out the short form on this page to get access to the findings and the on-demand webinar, "New Data on the Podcast Opportunities You Might Be Missing".
Webinar Presented by:
TopLine Product Manager
SVP, Strategic Marketing and Brand Development