1 In 4 Americans Gets Their News From Podcasts

Don't Lose Your Audience When You Go Off The Air

POST by Futuri

See What POST Can Do For You!

You could be missing out on a quarter of your audience

Your newscast doesn’t end when you go off the air. Storytelling needs to continue to remain competitive in today's omnichannel environment. Get more out of the additional hours of news your team is responsible for; expand your station's reach & increase viewer loyalty.

Give your viewers a choice to get your news when they want it

Keep your newscast content out there 24/7 & stay relevant to your on-the-go audience! Let your viewers listen to your morning broadcast on their morning commute, catch up on local news when they are out of town or traveling, & always have your newscast content a click away and accessible on their schedule.

Are you leaving revenue on the table?

POST expands your revenue opportunities by getting your broadcast on more channels & utilizing the Futuri Ad Network. Whether you need to run your own ads or are looking to monetize with programmatic ads, POST's integration with the Futuri Ad Network makes it an easy & efficient monetization process.

Instant publishing. No additional time or staff required!

Even when your staff is stretched to the limit, POST makes it easy to use your most important on-air content to help reach your digital & social goals faster. POST automatically edits your newscast's audio, brands it, & publishes it in podcast form to every platform that matters.

Automatically Publish Your Newscast Audio Everywhere!

How It Works:

  • AUDIO: POST ingests and automatically edits newscast audio for optimum fidelity.
  • COMMERCIALS: Commercials are replaced with programmatic ad markers.
  • COMPELLING VISUALS: Pre-set brand images, titles, and descriptions are paired with individual episodes.
  • AUTOMATIC PUBLISHING: POST then publishes blocks or full newscasts to audio platforms immediately, or at times pre-set by the user, to multiple on-demand platforms immediately.
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"Consumers rank Local TV higher than network news and social media for facts and clarity."

- The Future of Audience and Revenue Study, published by Futuri and SmithGeiger

Local TV Makes a Big Move Into Podcasting (and It’s About Time)

As one of the largest local TV station groups makes a major podcast move, it’s time for every local TV station to realize the power and value of local news podcasts.

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PODCAST: Anstandig on the Future: The Future of Podcasting for Local News

Local TV broadcasters have the potential to fall behind as the globe shifts to its new digital future. As podcasting audiences and revenue grow, it could be a saving grace for local TV broadcasters.

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ON-DEMAND WEBINAR: 5 Steps to Podcasting Success for Local TV Broadcasters

Futuri’s Tim Wolff & Zena Burns break down a roadmap for local TV broadcasters to achieve podcasting success in a way that won’t require a major lift from your staff or sales team. Don’t miss your opportunity to learn how to easily get into the podcasting game — & what significant void in the podcasting landscape local TV broadcasters are uniquely positioned to fill.

Local News Needs to Podcast

Like many radio groups have embraced video content, local television brands have a major growth opportunity in front of them if they simply embrace audio.

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A Futuri x SmithGeiger White Paper and Webinar Series
The Future of Audience and Revenue

The needs and wants of your audience and advertisers are changing — fast. The Future of Audience and Revenue, a study by Futuri and SmithGeiger that's the widest-range of its kind, has revealed tectonic shifts in how Americans perceive, consume, and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to address emerging challenges. In the related webinar series, Futuri CEO Daniel Anstandig reviews the study's takeaways, as well as action steps for using the study's information to grow your content, audience, and revenue.