Strengthen Your Content Strategy in 2025

Are you ready to lead your newsroom into 2025 and beyond with a content strategy that truly resonates with your local audience? Join us for an exclusive webinar designed for forward-thinking TV newsroom professionals and digital publishing leaders.

This isn't just another webinar—it’s your chance to gain actionable insights and a competitive edge in today’s fast-changing media landscape.

Why This Webinar Is a Must-Attend Event

Your newsroom or digital publishing team is skilled and experienced, but what content your audience is interested in changes rapidly. To stay ahead, you need tools and strategies that adapt to the speed at which your audience consumes content on social media. This session will show you how TopicPulse provides real-time insights into how your target audience in your market or niche is engaging with a topic.

For each of the two sessions, your news experts, Jay and Brynne, will walk through a local market one of the attendees submits and show how, in real time, the information in TopicPulse can be used to verify and prioritize content coverage while maximizing audience engagement and delivering content that keeps your audience—and your advertisers—coming back.

What You'll Learn

Media experts, Jay and Brynne, will give a real-time walkthrough of TopicPulse in action and show how news teams can use AI and audience insights to confidently verify their coverage.

• Understand what content will drive tune-ins, clicks, and shares across your digital and social platforms.
• See how easy it is to monitor competitors’ published content and engagement to spot opportunities to stand out in your market.
• Ways to differentiate your coverage with local and even national stories based on what your audience is most interested in.