Trust and Fear: Why News Consumers Do—or Don't—Choose You

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It's not just social media that's changed how consumers make media choices. New research from Futuri and SmithGeiger shows fundamental changes in why viewers, listeners, and readers choose certain local news brands. Key drivers heading into 2022 include the level of trust in media organizations and even the way media platforms affect mental health.

In this webinar, Futuri's VP of TV and Digital Publishing Innovation, Tim Wolff, is joined by Lynn Walsh, the Assistant Director of TrustingNews.org, to discuss the changing face of trust in media and what your news organization can do about it today.

Presented by:

Tim Wolff

Tim Wolff

Vice President of TV and Digital Publishing Innovation at Futuri

Tim has 20+ years of experience as a digital and broadcasting leader who’s led top-performing teams across the country at companies including Gannet, Belo, and Cox Media Group Ohio, which includes three daily newspapers, three radio stations, WHIO-TV, and more. Wolff, who holds a Master’s in Journalism from the University of Missouri, also makes a mean green chile stew.

Lynn Walsh

Lynn Walsh

Assistant Director, TrustingNews.org

Lynn is an Emmy award-winning journalist who has worked in investigative journalism at the national level and locally in California, Ohio, Texas and Florida. She is the former Ethics Chair for the Society of Professional Journalists and a past national president for the organization. Based in San Diego, Lynn is also an adjunct professor and freelance journalist.


Get the full study

In addition to fresh insights and recommendations, much of the "Trust and Fear: Why News Consumers Do—or Do Not—Choose You" webinar is rooted in data from the recent Futuri x SmithGeiger study, The Future of Audience and Revenue 2021. This invaluable research is available to you to dive into today.