---
title: "Reaching Younger Audiences: How to Make Your Brand Essential | Futuri"
description: Exclusive research on content preferences and habits of 18-24 and 25-34 audiences and actionable recommendations for how to engage these important groups.
image: https://content.futurimedia.com/hubfs/Stock%20images/young-fans-cheering-large-1000x500.jpeg
---

### **WEBINAR**

# Reaching Younger Audiences: How to Make Your Brand Essential

### Access the On-Demand Webinar

In the recent Futuri x SmithGeiger study on the future of audience and revenue, 85% of media executives said reaching younger audiences was an important challenge facing the industry today, yet only 47% felt confident in the industry’s ability to do so.

This 30-minute webinar, presented by Futuri’s Charlie Maxx and Sabrina Carlo, covered exclusive research on content preferences and habits of 18-24 and 25-34 audiences, and actionable recommendations for how best to engage these important groups.

![charlie_maxx_headshot-500](https://content.futurimedia.com/hubfs/Headshots/charlie_maxx_headshot-500.png "charlie_maxx_headshot-500")

![sabrina_carlo_headshot-500](https://content.futurimedia.com/hubfs/Headshots/sabrina_carlo_headshot-500.png "sabrina_carlo_headshot-500")

[![SGG](https://content.futurimedia.com/hubfs/SGG.jpg "SGG")](https://content.futurimedia.com/futurixsmithgeiger?hsLang=en)

## Get the full study

In addition to fresh insights and recommendations, much of the  Reaching Younger Audiences: How to Make Your Brand Essential webinar is rooted in data from the recent Futuri x SmithGeiger study, [The Future of Audience and Revenue 2021](https://content.futurimedia.com/futurixsmithgeiger?hsLang=en). This invaluable research is available to you to dive into today.

[ Download Now ](https://content.futurimedia.com/futurixsmithgeiger?hsLang=en)

## What You'll Learn

How media consumption and even definitions have evolved for **more than 2,000 consumers surveyed** in recent months. (Spoiler alert: COVID rapidly accelerated the pace of change.)

What **nearly 200 media executives** think are the most important challenges facing the industry—and how well-equipped they feel they and their teams are to address them.

What you can start doing TODAY to have your brands **grow audience, grow revenue, and embrace the future**.

[ Get the Full Study ](https://content.futurimedia.com/futurixsmithgeiger?hsLang=en)

---

![](https://px.ads.linkedin.com/collect/?pid=4131164&fmt=gif)